What is Token Gating?

Learn more about token gated content

 

Token Gating is a way to use blockchain technology to restrict access to exclusive content. By owning a specific NFT, token holders can unlock different experiences offered by the brand or creator. These holder benefits can vary in flavor and provide owners access to digital or physical content.

This ability to turn an NFT from a piece of art to a token that provides real world utility is what makes this technology unique and powerful.

Over the past 18 months we’ve seen 3 distinct variations of Token Gating used during NFT Campaigns and projects.

Flavors of Token Gating

  1. Unlock a webpage or communication channel
  2. Unlock an e-commerce transaction or discount
  3. Unlock access to a physical or digital event