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Why do NFTs matter?
NFTs matter to Brands because they bring them closer to their community
The world has become increasingly more digital, people develop online identities to represent themselves.
Fans share their brand loyalty on social and look for others that share similar interests.
NFTs are the digital proof that someone engaged directly with a brand and has an
affinity for that brand. Allowing brands to engage with their audience and allowing their fans to find their community.