Branded giveaways and other promotional products, often called "Swag", are typically simple gifts: small promotional trinkets used by a company to promote a product or service. Think of them as a little souvenir that you can put on your desk to remind you of the company that gave them to you.
So how much of an impact are promotional products creating for Brands?
Numbers don’t lie – Promotional products work
A 2016 study by the Advertising Specialty Institute (ASI) explains everything you need to know about the effectiveness of promotional products. According to the study, most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website. The actual time is dependent on the product, with umbrellas lasting for 14 months and hats lasting only seven.
Promotional products can help create Brand Ambassadors
Those who receive promotional products are very likely to pass them along to others who will use them (and also receive your advertising message). The ASI study shows that 63% of those in the United States and 64% of those in Canada give their promotional products away when they are finished with them.
The majority of people who receive a promotional product are also more likely to have a favorable impression of the company that gave it to them. So, you essentially have a beneficial branding message by simply giving away some free products.
“Promotional products allow people to see your brand, associate your brand, and recognize your brand.” writes social media manager Elle-Rose Williams. “All these things are important as the more people who become aware of your brand, the better results you will see in business and sales.”
Excerpts sourced from - forbes.com
Create your Brand's NFTs with NFT.Kred
NFT.Kred makes it easy to create and distribute your Brand's own promotional "Swag NFTs".
Your Brand's NFTs may be the product themselves (like a digital collectible) or could redeem for a piece of merch, a download, an exclusive product, or a discount on your products and services.
Brands distribute their NFTs to leads and customers via email, text or QR code (attached to a physical product or on display in-store or at an in-person event).
NFT.Kred has helped Event exhibitors create and share custom NFTs at Events since 2018
How to create promotional NFTs for your Brand
Step 1: Design NFT artwork that shares the message or offer you want to promote. This could be a static image or a video, to help catch your audience's attention.
Step 2: Name your NFT and describe your offering and any other important information.
Step 3: Mint your NFT
The NFT may either be minted as a one-of-one (for an individual) or a numbered series of any size (for a group). NFT.Kred supports multiple blockchains including Polygon, Flow, Solana and Immutable.
NFT.Kred's pricing plans offer no-commitment Pay-As-You-Go minting for $1 per NFT, or up to 10,000 monthly included NFTs when on the Starter (from $250/month) or Pro ($5k setup and $5k/month) plans, where NFTs are distributed from your own branded NFT Hub.
Ready to get started?
See all of the NFT Experiences you can create for your Brand here: https://www.nft.kred/what-are-nfts-used-for
Disclaimer: Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.
