Case Study

How Coach Encouraged Fans to join their Insider Program with NFTs


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For their second NFT experience, Coach released an NFT 3.0 collection with the goal of increasing sign-ups for their Insider Program

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Coach partnered with N.Y.-based artist SHXPIR who is a veteran in the luxury fashion art space.

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The NFT release took place during NFT.NYC right after an on-stage appearance and sold out in minutes.

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Coach Insider Members were rewarded exclusive access to claim the NFTs first before the public.

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See how NFTs increased brand loyalty and re-engaged existing fans

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NFT.Kred works with major Brands

And has minted 20M+ NFTs since 2018

Engage Event Attendees

NFT.NYC

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HubSpot Video

Reward Loyalty

Coach

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Share a Story

NIVEA

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Engage Attendees

NFT.NYC

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Share Knowledge

PwC

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Share an Award

SAP

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Engage Fans

Tom Felton

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