Case Study

How Coach Launched Their First NFT Collection


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Coach launched its first NFT collection during the 2021 Holiday season as a giveaway for its 80th anniversary.

Rexy the Coach Dino

The collection featured 8 characters from Snow City, Coach’s holiday 2021 game.

COACH-Ginger-Sold-Out-v1

Coach hosted daily drops where each NFT was sold out in under a minute.

COACH Rogue Bag

NFT owners will be rewarded with a made-to-order Coach Rogue bag in 2022.

See how they did it

Learn how Coach partnered with VaynerNFT and NFT.Kred to launch Coach’s first NFT collection

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And has minted 20M+ NFTs since 2018

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Engage Event Attendees

NFT.NYC

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Reward Loyalty

Coach

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Share a Story

NIVEA

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Engage Attendees

NFT.NYC

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Share Knowledge

PwC

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Share an Award

SAP

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Engage Fans

Tom Felton

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