Case Study

How Coach Launched Their First NFT Collection

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Coach launched its first NFT collection during the 2021 Holiday season as a giveaway for its 80th anniversary.

Rexy the Coach Dino

The collection featured 8 characters from Snow City, Coach’s holiday 2021 game.


Coach hosted daily drops where each NFT was sold out in under a minute.

COACH Rogue Bag

NFT owners will be rewarded with a made-to-order Coach Rogue bag in 2022.

See how they did it

Learn how Coach partnered with VaynerNFT and NFT.Kred to launch Coach’s first NFT collection

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NFT.Kred works with major Brands

And has minted 20M+ NFTs since 2018

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Engage Event Attendees


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Reward Loyalty


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Share a Story


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Engage Attendees


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Share Knowledge


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Share an Award


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Engage Fans

Tom Felton

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Something Powerful

Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.


  • Bullets are great
  • For spelling out benefits and
  • Turning visitors into leads.

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