How NIVEA Launched Their First NFT Campaign

NIVEA is a leader in skin care with more than 130 years of experience, and believes in the positive power of the human touch. NIVEA’s “The Value of Touch” NFT campaign invites you to “see the world the way you feel it.”

They highlight the story of Clarissa Baldassarri, a visual artist who experienced a temporary loss of sight at the start of her career, sending her on a journey to discover how valuable touch can be.

The NFT campaign launched in December 2021 and all 15,000 free NFTs were claimed in 48 hours.