Case Study

How NIVEA Launched Their First NFT Campaign

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NIVEA Value of Touch
NIVEA Value of Touch

NIVEA launched their first NFT with “The Value of Touch”, a campaign developed by NIVEA’s global agency partner Publicis One Touch.

The Value of Touch

NIVEA is a leader in skin care with more than 130 years of experience, and believes in the positive power of the human touch. NIVEA’s “The Value of Touch” NFT campaign invites you to “see the world the way you feel it.”

Clarissa Baldassarri

They highlight the story of Clarissa Baldassarri, a visual artist who experienced a temporary loss of sight at the start of her career, sending her on a journey to discover how valuable touch can be.

15,000 free NFTs were claimed in 48 hours

The NFT campaign launched in December 2021 and all 15,000 free NFTs were claimed in 48 hours.

See how they did it

Learn how NIVEA partnered with global agency partner Publicis One Touch and NFT.Kred to launch "The Value of Touch"

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And has minted 20M+ NFTs since 2018

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Kred uses Polygon as its default blockchain, helping creators, communities and brands create scalable NFT experiences.


Polygon is an Ethereum compatible Layer 2 solution which supports Ethereum NFT standards.

How this improves our user experience:

  • Fast - Transactions are usually completed in a few seconds
  • Cheap - No transaction fees or "Gas" passed onto your Community
  • Compatible - Maintained compatibility with major marketplaces like OpenSea
  • Beautiful - Ability to keep the blockchain behind the scenes for a mainstream user experience
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