Case Study

How NIVEA Launched Their First NFT Campaign


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NIVEA Value of Touch
NIVEA Value of Touch

NIVEA launched their first NFT with “The Value of Touch”, a campaign developed by NIVEA’s global agency partner Publicis One Touch.

The Value of Touch

NIVEA is a leader in skin care with more than 130 years of experience, and believes in the positive power of the human touch. NIVEA’s “The Value of Touch” NFT campaign invites you to “see the world the way you feel it.”

Clarissa Baldassarri

They highlight the story of Clarissa Baldassarri, a visual artist who experienced a temporary loss of sight at the start of her career, sending her on a journey to discover how valuable touch can be.

15,000 free NFTs were claimed in 48 hours

The NFT campaign launched in December 2021 and all 15,000 free NFTs were claimed in 48 hours.

See how they did it

Learn how NIVEA partnered with global agency partner Publicis One Touch and NFT.Kred to launch "The Value of Touch"

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NIVEA.Kred

Kred works with major Brands

And has minted 2M+ NFTs since 2018

NIVEA showcases "The Value of Touch" through an inspiring artist's story

nivea.com

Mau5hop sells tradable access to Deadmau5 Red Rocks VIP Experiences

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COACH celebrated its 80th anniversary with redeemable NFT giveaways

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Serenade launches environmentally friendly fan platform for musicians

serenade.co

Street Cuts makes Street Art collectible with its community of NYC Artists

streetcuts.kred

NFT.NYC shares commemorative NFTs and offers at its annual events

NFT.NYC

Actor Tom Felton nurtures and rewards fans in his NFT Fan Art Gallery

feltonfanart.kred

Rock band, The Dead Daisies share Merch and Fan Art with NFTs

thedeaddaisiesfanart.Kred

CoinDesk's blockchain tradeshow, Consensus, shares NFT Swag

consensusswag.com

Major Brands who have innovated with Kred since 2012

Kred makes it easy

Blockchain doesn't need to be slow, expensive or scary

No Wallet? No worries

Fans connect on any browser and any device via email, phone, google Google or their favorite wallet app.

Simple Payments

Let Fans pay the way they're used to, with support for credit cards, Apply Pay and Google Pay, or cryptocurrencies.

Forget about Gas

Choose a blockchain that supports simple, mainstream user experiences without network transaction fees or "Gas".

 

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Blockchain: Fast and Free

Kred uses Polygon as its default blockchain, helping creators, communities and brands create scalable NFT experiences.


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Polygon is an Ethereum compatible Layer 2 solution which supports Ethereum NFT standards.

How this improves our user experience:

  • Fast - Transactions are usually completed in a few seconds
  • Cheap - No transaction fees or "Gas" passed onto your Community
  • Compatible - Maintained compatibility with major marketplaces like OpenSea
  • Beautiful - Ability to keep the blockchain behind the scenes for a mainstream user experience

Want to use Ethereum instead?

Switching your NFT Hub's default blockchain to Ethereum is as simple as flicking a switch and either creating or adding your existing Ethereum Smartcontract.
Ethereum transaction fees apply.

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