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Case Study

How NIVEA Launched Their First NFT Campaign

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NIVEA Value of Touch

NIVEA Value of Touch

NIVEA launched their first NFT with “The Value of Touch”, a campaign developed by NIVEA’s global agency partner Publicis One Touch.

The Value of Touch

NIVEA is a leader in skin care with more than 130 years of experience, and believes in the positive power of the human touch. NIVEA’s “The Value of Touch” NFT campaign invites you to “see the world the way you feel it.”

Clarissa Baldassarri

They highlight the story of Clarissa Baldassarri, a visual artist who experienced a temporary loss of sight at the start of her career, sending her on a journey to discover how valuable touch can be.

15,000 free NFTs were claimed in 48 hours

The NFT campaign launched in December 2021 and all 15,000 free NFTs were claimed in 48 hours.

See how they did it

Learn how NIVEA partnered with global agency partner Publicis One Touch and NFT.Kred to launch "The Value of Touch"

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Benefit: Access the contact details of our Marketing Director, Cameron Bale

How to Mint

1. Choose an NFT Template or start with your media

Use NFT Templates to quickly create NFTs with built-in utilities and functionality.

2. Name your NFT and add a Description

Your NFT's metadata will be displayed on its profile and any other web3 applications that support compatible NFT metadata standards.

3. Choose your Blockchain and Smart Contract

Mint to NFT.Kred's shared Smart Contract when getting started. Once you're ready, deploy your own dedicated Smart Contract with the name and symbol of your choice.

4. Choose a Quantity

NFTs can be minted as a unique 1-of-1, or in a numbered Batch where each NFT shares common details and media but carry unique serial numbers (token IDs).

5. Pre-Mint your NFTs or list to Mint-on-Demand

Pre-Minted NFTs are minted instantly. The creator pays for the minting costs upfront and the NFTs are minted into the creator's wallet.
Mint-on-Demand NFTs are minted only when purchased. The buyer pays minting costs via a fee taken from the sale price at the time of the purchase, and the NFTs are minted into the buyer's wallet.