Case Study

How a Record Label Increased Fan Engagement with NFT 3.0


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Digital Collectible

Record label no•id paired vinyl records with NFTs to deliver digital downloads and increase fan engagement

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Increased Fan Engagement

no•id's NFT 3.0 approach to pairing NFT collectibles and digital downloads engaged existing fans and created new ones.

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New Monetization Options

Purchasing a vinyl record unlocked a collectible NFT with digital download. no•id explored reversing this process so purchasing a collectible NFT unlocked a vinyl record package.

Brand Differentiation

By embracing NFTs to engage fans and distribute music, no•id has established itself as an innovative label that gives back to their community.

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Learn how no•id delivered digital downloads and increased fan engagement with NFT 3.0.

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