Increased Fan Engagement
no•id's NFT approach to pairing NFT collectibles and digital downloads engaged existing fans and created new ones.
New Monetization Options
Purchasing a vinyl record unlocked a collectible NFT with digital download. no•id explored reversing this process so purchasing a collectible NFT unlocked a vinyl record package.
By embracing NFTs to engage fans and distribute music, no•id has established itself as an innovative label that gives back to their community.