Case Study

How a Record Label Increased Fan Engagement with NFT 3.0

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Digital Collectible

Record label no•id paired vinyl records with NFTs to deliver digital downloads and increase fan engagement


Increased Fan Engagement

no•id's NFT 3.0 approach to pairing NFT collectibles and digital downloads engaged existing fans and created new ones.


New Monetization Options

Purchasing a vinyl record unlocked a collectible NFT with digital download. no•id explored reversing this process so purchasing a collectible NFT unlocked a vinyl record package.

Brand Differentiation

By embracing NFTs to engage fans and distribute music, no•id has established itself as an innovative label that gives back to their community.

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Learn how no•id delivered digital downloads and increased fan engagement with NFT 3.0.

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