A shift away from speculation, and towards genuine utility and engagement.
NFT 1.0: The first experiments in registration of IP using the blockchain
CryptoKitties, launched 2017
NFT 2.0: Speculation that these assets had value
Bored Ape Yacht Club, launched 2021
Now, we enter a phase where NFTs are embraced for community engagement and participation across industries and culture.
Example NFT 3.0 Digital Assets: Verifiable Credentials on LinkedIn, Access Exclusive Media
What is NFT 3.0?
NFT 3.0 signifies a maturation of the ecosystem–a movement towards leveraging blockchain technology to enhance experiences and create lasting value beyond monetary transactions.
NFT 3.0 Digital Assets and Experiences increase engagement and reward loyalty.
They provide Access, Benefits, and opportunities for Collaboration.
They often be earned, gifted, or awarded to customers, employees, event participants, users and more.
NFT 3.0 Digital Assets and Experiences have taken shape as:
- Verifiable Credentials
Honorees, employees, students and professionals can add a blockchain verified credentials to their LinkedIn profiles and resumes.
Since 2018, over 4,000 Speakers have added their verifiable NFT.NYC Speaker Certificate to their LinkedIn profiles and resumes. - Event Tickets
Access main, satellite, and after party events by scanning an NFT.
NFT.NYC issues Digital Twin NFT Tickets for all their events. Attendees registered on Eventbrite are automatically sent NFT Tickets that can be scanned for access. - Exclusive access to Token Gated Content and contact with Creators
Reporters, journalists, musicians, artists and other content creators can turn their content into NFT 3.0 assets or
John Kosner minted an article as an NFT that allows readers to access other content and get in touch with him for collaboration. - Rewards for loyal customers
Loyal customers can earn upgrades, VIP access, discounted products, and free merch through gamified experiences with status levels and badges.
Airbaltic's Planie's NFT loyalty program allows loyal customers to fly for free, upgrade to Business class, access events and more. - Community Directories
Enable community discovery and collaboration with a space for members to connect.
NFT.NYC's Community Directory (Powered by NFT.Kred) has connected over 29,000 Speakers, Artists, Attendees, and Sponsors since 2018. Community Members showcase their interests, links, and NFTs.
NFT 3.0 Brands
NFT.NYC
Mentioned above, NFT.NYC has been an industry leader in delivering NFT 3.0 experiences to event attendees since 2018. They use NFT.Kred to engage Speakers, Artists, Attendees, and Sponsors with NFT Giveaways, Awards, and Verifiable Credentials.
Using our new NFT 3.0 Community Directory feature, they have connected over 29,000 event participants in one place, allowing them to discover each other based on event role, their similar interests, and NFT ownership.
Learn more about NFT.NYC's NFT 3.0 Experiences here.
airBaltic
In 2022 airBaltic launched Planies, one of the first NFT loyalty programs. NFT holders are able to access Business class upgrades, VIP access, discounted products, and more.
airBaltic is excited to expand on Planies and bring more of the aviation industry into the world of NFT 3.0.
Liven
Australian restaurant loyalty platform, Liven, has launched an NFT 3.0 platform to enhance their loyalty capabilities for all restaurants under their umbrella. Customers are rewarded with NFTs through QR codes on receipts or online purchases, which can then be redeemed for discounts and upgrades within the restaurant network.
Customers that frequent multiple restaurants in the network unlock VIP opportunities such as exclusive events and activities organized by Liven.
Live Nation and Ticketmaster
Starting in 2021 Live Nation and subsidiary Ticketmaster has issued Commemorative NFT Ticket Stubs for select concerts and sporting events including the NFL.
Event attendees are issued NFT Ticket Stubs upon scanning into the event, which can then unlock exclusive content and experiences.
SAP
SAP used NFT.Kred to engage employees with an NFT 3.0 Award. When the SAP SuccessFactors team won their Line of Business Award, they were not satisfied with it sitting on one person's desk.
They minted and delivered a verifiable NFT Award to each of their 2,000 team members. Each team member added the NFT as a verifiable credential to their LinkedIn profile.
Learn more about SAP's NFT 3.0 Award here.
Starbucks
Starbucks launched their Odyssey experience in 2022, allowing Starbucks Rewards members and employees to earn and buy NFTs that unlock exclusive rewards.
In December 2023 they gifted an all expenses paid trip to Costa Rica to high-ranking Starbucks Odyssey participants.
Sports Illustrated
Sports Illustrated has long operated a ticketing service for sports, concerts, and theater. In February 2024 they launched Box Office, an NFT 3.0 Ticketing platform for event organizers.
Event organizers can sign up to sell NFT Tickets to their events that carry additional utilities such as expedited entry passes, drink coupons, and exclusive downloads and video content before and after an event.
PwC
PwC engaged attendees of their Emerging Tech Exchange event with NFTs before and during the event to incentive participation. Guests were given an early bird NFT for completing pre-registration
Attendees were rewarded with NFTs upon completion of activities, challenges, and games such as Golf and Poker.
Learn more about PwC's NFT 3.0 Event Experience here.
Getting Started with NFT 3.0
More and more customers, users, and employees expect engaging and rewarding experiences from the brands that they interact with. It is up to the brands to stay on top of these trends to foster loyalty and organic engagement.
NFT.Kred allows major brands to launch NFT 3.0 experiences for web2 and web3 communities, with seamless onboarding.
Contact NFT.Kred
Disclaimer: Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.
