---
title: NFT.Kred at INBOUND 2022
description: The NFT.Kred team traveled to HubSpot’s INBOUND to announce a CRM integration that tracked a customer’s behavior with NFTs.
image: https://www.nft.kred/hubfs/nftkred-og-image-2022.png
---

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 October 4, 2022

# NFT.Kred at INBOUND 2022

The NFT.Kred team traveled to Boston, MA September 6–9 to attend **HubSpot’s annual event for inbound marketing professionals,** [**INBOUND**](https://www.inbound.com/)**.**

**![](https://lh5.googleusercontent.com/Skhas-xOoZ_ckGF0bOeS_P2CVgga_G-RcZD0nQAefHNi8g1ILVlDYB7wMh5lm7f02cO638C0CgyKggakLNPzfST3gDMBhmOC7BGjMZ5jTu5bzu_uGQ5iP4LaiQYVHSCJHiTfx2J0YCC4Flf3ilA9SIM)**

Over 12,000 attendees filled the Boston Convention Center to listen to expert talks, network, and meet presenting sponsor companies. NFT.Kred was included in this group of presenting sponsors and had an information booth to speak with interested attendees. Here the team was able to connect with potential customers and educate them about the use cases of NFTs in their brands’ marketing and engagement strategies.

![](https://lh5.googleusercontent.com/6LlG4crUeUD1_Qs_E4IWB9naUO-20xFNbRFhfn5iyXdKWFblfe0rUXZMOYdCxGX7gXpKwGS6-SHT2nfiCXhremyko5evdbEuz3oagTiwlAKAhB7iiWtQBUF2UvKY4WVob-Q1snfb3pcibBL15e2ArHc)NFT.Kred team members engaging with booth visitors.

## **NFT.Kred HubSpot Integration Announcement**

Our major feature addition was a HubSpot integration that tracked a customer’s behavior with NFTs. [We have previously discussed](https://medium.com/@NFTKred/why-your-nft-marketplace-needs-a-crm-7a913fcbaaa5) the importance of having a CRM for an NFT marketplace. With the newly announced integration, NFT engagement Events are pushed through to the Contact Timeline directly within the HubSpot CRM. Whenever a customer claims, purchases, transfers, or redeems an NFT, a descriptive record of that Event is added to that contact’s activity history within HubSpot.

Putting the new integration into practice, NFT.Kred offered event attendees a free NFT which they could claim by scanning a QR code at the booth. As people claimed their NFT, they were enrolled as Contacts in the HubSpot CRM, with subsequent NFT actions registering new Events on their Contact Record throughout the show.

![](https://lh5.googleusercontent.com/qRprZqss3uvQOyTP81dQBF2MllqpUrEgsOCXM8nvDQBEvFlBDlqe5rJvS45Gwj0Mt313Y-eIDglvaVWSyocANVClXOzZFfFkescHiTjKJKer1SwQEffxOr60RXO5nM4hPbxdFu3G29PFNAdgS9QeTp8)

Inbound marketers using HubSpot for their campaigns can incorporate these NFT Events as triggers for their Workflows and marketing automations.

For INBOUND, the NFT.Kred team established a simple flow, where anytime a customer claimed their NFT, HubSpot would; 1) Send them a confirmation email, and; 2) Add them to a list.

![](https://lh3.googleusercontent.com/4cnT7SBgFvANOgrWDs7EE75jP1n1hlmPKTiTUoa4W81BCAADl5teAY1m6JpICg7Zy91HtJuFnC2QPECl0oJSLpnVuGq29T9NHF_sry5t_TzuBjcOPNc5zBqk6CpYHlqcsJB6z_1-SMGNFBpZFhxXrAY)

Lists can be created and segmented based on these NFT Events. By the end of INBOUND, we had a curated list of attendees who claimed our giveaway NFT (leads), and another list of those who redeemed the NFT to book an NFT Deep Dive meeting with our Customer Success team (conversions).

As attendees claimed their NFTs and progressed through the sales pipeline, we progressively profiled each contact and added more contact information to their Contact Records in the HubSpot CRM.

![](https://lh3.googleusercontent.com/cNZr7h68NQ1MfKAKspVoIbYVBiMjrI0-tLn22tBcG_W__MkL6NNjTBIRH0TqKTwOc3FZfJ3Gf7eTlfm0HyHQw5ShT44RJCPsPal8eOwTZSlZNQQWPSyrOQxYd7dOknpQ_zr1lP5wA660xmpzGfusDrk)

## **Attendees Participate in a Branded NFT Experience**

NFT.Kred invited attendees who visited the booth to claim multiple free NFTs. Each NFT carried its own unique utility, designed to inspire marketers as to how they might incorporate NFTs into their own strategies.

NFTs were claimed via a mobile device by scanning a QR code or an NFC (near field communication) sticker, which the NFT.Kred team affixed to their name badges.

### **Proof of Attendance ![](https://lh4.googleusercontent.com/N9rBzNYheBZdjOBlH6EvRQ4ku_BiLuQuZ17wwtuRq-STlVOXSY3LQm0MR-PBYRf7Za-7ZQCoWdKpISOg8J3jN7Glm_1Fg7pB8vzD4tWWj0L2nYvw0X_lFxIuB1dQTdRt617CAq7fIOmkilSC8g1mQk0)**

This NFT was NFT.Kred’s “proof of attendance” token. Once this token was claimed, the owner could schedule a 30-minute informational session with a member of the NFT.Kred team.

### **Redeem for Physical Merch ![](https://lh5.googleusercontent.com/CSAzaBXAKt0fA5fqaOzUcSi4YlZ-8Qcx0HgRATx-BcpCpVaBreKhB1RkuDjPqjlG5oaFX0EaQYrPPAHKNQSJjl2YhzOmOvEuzarjrlvsVk3M7RtXbFPB-lXTB2zKQQgDofi193DiNx1hKHbCHsbQjSU)**

These NFTs could be claimed and then redeemed for free NFT.Kred Merch. Once these tokens were claimed in the marketplace, owners could redeem them for a complimentary product on NFT.Kred’s Shopify store.

### **Redeem for a Download ![](https://lh3.googleusercontent.com/S8XENKFrd6ezo7aXWXs2s1sZohE5LUEAo8Otqtt1dF8C-lVPLuMXCzOiCK-Iij9NSymux22sPtvQzygfCMl3R5Vd-0-mnGaXa2m1kj7O6Eika3hUNILRhB5n-U_a-gPXSKJj_hm-PDmEQpWhwxin9-A)**

These informational NFTs could be claimed and then redeemed for a case study or use case document. These documents detailed successful NFT campaigns run by NFT.Kred and their enterprise brand partners.

## **An intimate gathering hosted by NFTx**

On the first evening of the week, NFT.Kred hosted a cocktail reception for its NFTx program at Morton’s Steakhouse. The purpose of NFTx is to connect major brands with established blockchains and ecosystem partners, to create successful NFT projects and experiences tailored to their specific communities. Attendees spoke with members of the NFT.Kred team and discussed their past and upcoming NFT engagements. This group included **Adam Steinhardt, CEO of The Kingdom (HubSpot Diamond Partner).**

> *“My passion is the power well-harnessed technology gives us to create scalable business models that sales teams enjoy using. NFTs are the next evolution of this type of technology,” said Steinhardt.*

*![Steinhardt](https://www.nft.kred/hs-fs/hubfs/Steinhardt.png?width=1320&height=1494&name=Steinhardt.png)  
Adam Steinhardt — CEO of The Kingdom*

## **NFT.Kred Presents on the Main Stage ![](https://lh5.googleusercontent.com/DXKvWC5IcnsgYGVGCvBNCATBpQXi9iidRlNNS5VgssC6ARi5MCLvl7y35Q-ChRZLVVAEClO8qdWWWYFj1IpcuwpimVDDfkwX55eirrCVZMaYhTyjeP0V1sI_tOOWLAAvF7Akh2c5M9WdSqmEmCD9ClQ)**

On the final day of the event, [Cameron Bale](https://www.linkedin.com/in/cameronbale/) (Director of Marketing and Product Development), [Dr. Quinn Button](https://www.linkedin.com/in/qbuttonphd/) (VP of Growth), and [Michael Battaglia](https://www.linkedin.com/in/michael-battaglia/) (Director of Customer Success) took to the main stage to present a session entitled “NFT Experiences for Consumer Brands: Who, Why and How”.

The presentation included a brief history of the rise of NFTs and why they should matter to brands and their marketing efforts. In addition, they shared 5 case studies of major brands that ran successful NFT campaigns.

**Follow NFT.NYC on Twitter [@NFT\_NYC](https://www.twitter.com/NFT_NYC)**

---

**Disclaimer:** Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.

\[fa icon="times"\]

### Watch Now

See the NFT.Kred team's main stage talk at INBOUND

[Watch Now](https://drive.google.com/drive/u/3/folders/177dFfDu4lrwltfHlyXTgXJ0JvTo4y-vJ)

## Something Powerful

### Tell The Reader More

The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for.

Remember:

- Bullets are great
- For spelling out benefits and
- Turning visitors into leads.

[OneHub](https://www.onehub.kred/) [NFT Templates ](https://www.nft.kred/templates/creators)

#### Features

[Benefits & Offers](https://www.nft.kred/benefits-offers-utility)  
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[NFT Token Gating](https://www.nft.kred/token-gating)  
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[Embeddable Widgets](https://www.nft.kred/widgets)  
[Developer APIs](https://www.nft.kred/api)

#### Contact

[Contact Sales](https://www.nft.kred/blog/nft.kred-at-inbound-2022#sales)   
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© NFT.Kred 2025 - Powered by [PeopleBrowsr](http://www.peoplebrowsr.com)

[sales](https://www.nft.kred/blog/nft.kred-at-inbound-2022#sales)

## Contact Sales

### Tell us about your Project

[collections-signup](https://www.nft.kred/blog/nft.kred-at-inbound-2022#collections-signup)

## Sign Up to Launch a Collection

### Register your interest

[request-access](https://www.nft.kred/blog/nft.kred-at-inbound-2022#request-access)

## Try It

### Request access to try this NFT Experience

[get-started](https://www.nft.kred/blog/nft.kred-at-inbound-2022#get-started)

## Ready to Get Started?

### Tell us about your Project

.. or see [Pricing](https://www.nft.kred/pricing)

[hubspot](https://www.nft.kred/blog/nft.kred-at-inbound-2022#hubspot)

## Hello HubSpotter!

### Learn more about NFTs for Marketers

See how NFTs will disrupt your Marketing Strategy in our presentation from #INBOUND22

[support](https://www.nft.kred/blog/nft.kred-at-inbound-2022#support)

## Support

### Leave us a message

[claim](https://www.nft.kred/blog/nft.kred-at-inbound-2022#claim)

## Claim your Free NFT

### Instantly claim an NFT with a token-gated Benefit

Choose your NFT

| ![New Years Postcard - square](https://www.nft.kred/hubfs/New%20Years%20Postcard%20-%20square.gif) | #### "My First NFT" **Benefit:** None - Collectible only Claim Now |
| --- | --- |

| ![New Years Postcard - square](https://www.nft.kred/hubfs/New%20Years%20Postcard%20-%20square.gif) | #### "NFT Experiences for Consumer Brands" **Benefit:** Access a digital download of NFT.Kred's presentation at INBOUND Claim Now |
| --- | --- |

| ![New Years Postcard - square](https://www.nft.kred/hubfs/New%20Years%20Postcard%20-%20square.gif) | #### Cameron Bale Digital Business Card **Benefit:** Access the contact details of our Marketing Director, Cameron Bale Claim Now |
| --- | --- |

[minting](https://www.nft.kred/blog/nft.kred-at-inbound-2022#minting)

### How to Mint

1. Choose an NFT Template or start with your media

Use NFT Templates to quickly create NFTs with built-in utilities and functionality.

2. Name your NFT and add a Description

Your NFT's metadata will be displayed on its profile and any other web3 applications that support compatible NFT metadata standards.

3. Choose your Blockchain and Smart Contract

Mint to NFT.Kred's shared Smart Contract when getting started. Once you're ready, deploy your own dedicated Smart Contract with the name and symbol of your choice.

4. Choose a Quantity

NFTs can be minted as a unique 1-of-1, or in a numbered Batch where each NFT shares common details and media but carry unique serial numbers (token IDs).

5. Pre-Mint your NFTs or list to Mint-on-Demand

- **Pre-Minted NFTs** are minted instantly. The creator pays for the minting costs upfront and the NFTs are minted into the creator's wallet.
- **Mint-on-Demand NFTs** are minted only when purchased. The buyer pays minting costs via a fee taken from the sale price at the time of the purchase, and the NFTs are minted into the buyer's wallet.

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