--- title: "NFT.NYC C-Suite Preview at NASDAQ: 7 Takeaways" description: NFT.NYC 2023 kicked off last Wednesday, March 1st, at the Nasdaq Exchange MarketSite in Times Square with a C-Suite Preview of what’s to be expected at the event in April. image: https://www.nft.kred/hubfs/nftkred-og-image-2022.png --- Toggle navigation [![Kred NFTs](https://www.nft.kred/hubfs/nftkred-logomark-light.svg)](https://www.nft.kred/) - [One](https://www.nft.kred/blog/nft.nyc-c-suite-preview-at-nasdaq-7-takeaways#onehub-info) - Use Cases - [Fashion](https://www.nft.kred/fashion) - [Sports](https://www.nft.kred/sports) - [Restaurants](https://www.nft.kred/restaurants) - [Certificates](https://www.nft.kred/certificates) - [Events & Ticketing](https://www.nft.kred/events-ticketing) - [Charities & Donations](https://www.nft.kred/charities-donation) - Case Studies - [Coach](https://www.nft.kred/coach-case-study) - [Coach II](https://www.nft.kred/coach2-case-study) - [PwC](https://www.nft.kred/pwc-case-study) - [SAP](https://www.nft.kred/sap-case-study) - [NIVEA](https://www.nft.kred/nivea-case-study) - [Tom Felton](https://www.nft.kred/tom-felton-case-study) - [NFT.NYC](https://www.nft.kred/nftnyc-case-study) - [no•id Records](https://www.nft.kred/record-label-case-study) - [Pricing](https://www.nft.kred/pricing) - More - [Blog](https://www.nft.kred/blog) - [Meet the Team](https://www.nft.kred/team) - [Help Center](https://www.nft.kred/help) - [Contact Support](https://www.nft.kred/blog/nft.nyc-c-suite-preview-at-nasdaq-7-takeaways#support) - [Log In](https://app.nft.kred/whitelabelhub) - [TALK TO SALES](https://www.nft.kred/blog/nft.nyc-c-suite-preview-at-nasdaq-7-takeaways#sales) March 9, 2023 # NFT.NYC C-Suite Preview at NASDAQ: 7 Takeaways ![](https://miro.medium.com/v2/resize:fit:1200/1*EmDXO6Cst6io0VD1J2R4YA.jpeg)   [NFT.NYC](https://nft.nyc/) 2023 kicked off last Wednesday, March 1st, at the [Nasdaq ](https://medium.com/u/3aaaf6f9eea?source=post_page-----cd88fbf208ac--------------------------------)Exchange MarketSite in Times Square with a C-Suite Preview of what’s to be expected at the event in April. Marketers and business leaders gathered to learn how NFTs are being used to create engagement. Featured speakers from **ESPN, National Basketball Association (**[**NBA**](https://medium.com/u/41315b245d80?source=post_page-----cd88fbf208ac--------------------------------)**), PwC, SAP, Warner Music Group,** [**Macy's**](https://medium.com/u/d7bcc8583c5e?source=post_page-----cd88fbf208ac--------------------------------)**,** [**CoinFund**](https://medium.com/u/8ffb7eb3013d?source=post_page-----cd88fbf208ac--------------------------------)**,** [**Boss Beauties**](https://medium.com/u/e3da46fe9ca2?source=post_page-----cd88fbf208ac--------------------------------) and others shared their insights with the 140+ attendees. ![](https://miro.medium.com/v2/resize:fit:1400/0*JutT54YEP7NP_mWj) **So what were the key takeaways from the event?** ### 1. NFTs are used to create engagement ![](https://miro.medium.com/v2/resize:fit:1400/0*qkh4ZSldWbUUP_Qe) Co-Founders of **NFT.NYC** Jodee Rich and Cameron Bale jump started the event advising the crowd that NFTs are more than speculative assets. Jodee Rich explained that “NFTs are used to create human connection” and how engagement can be created with “dynamic NFTs evolve along the Customer Journey”. His counterpart Cameron Bale outlined how the NFT.NYC event will be using NFTs to “deliver ongoing benefits to community members” by allowing holders of the NFT.NYC 2023 Pass to receive benefits like physical merch or ticket upgrades on the [**NFT.Kred**](https://nft.kred/) platform. ![](https://miro.medium.com/v2/resize:fit:1400/0*BRDxYNUl4MM48dGI) NFT.NYC Community Member Benefits ### 2. NFTs are the most successful consumer product since the Smartphone ![](https://miro.medium.com/v2/resize:fit:1360/0*DmtkBGD4Io92Y8NV) David Pakman, Managing Partner from **CoinFund** spoke about the success of the NFT as a consumer product, stating that “10 million people have spent $50B on NFTs in the past 2 years”. He believes that we are just at the beginning of our journey and that NFTs will be the largest consumer industry, reaching multiple trillions of dollars. ![](https://miro.medium.com/v2/resize:fit:1400/0*TmJgrO97zspvjeR8) NFTs Tipping Point ### 3. Major League Sports are using NFT Technology to reward fandom ![](https://miro.medium.com/v2/resize:fit:1400/0*LakY1mMwQIsZLH27) Essem Harris, Senior Lead Product Manager for Platform R&D at the **NBA** and John Kosner, Former Senior VP & GM of Digital Media at **ESPN** came on stage at the event to discuss how NFTs are impacting sports at the major league level. Essem explained how “a large part of your social identity comes from your digital life” especially for the younger generation and how they are already familiar with digital assets. The throughline for their fireside chat was that even with a growing fanbase of digital native consumers that NFT products need to obfuscate the technology. Users shouldn’t know they are interacting with a blockchain, just how “you don’t say www anymore” — Essem ### 4. PwC have created an NFT consulting division ![](https://miro.medium.com/v2/resize:fit:1400/0*zJac4FEWPAnewx7y) Matthew Blumenfeld, US Web3 & Digital Assets Leader at **PwC** has consulted for hundreds of Brand clients along with his team. They understand how Brands can leverage NFTs to drive revenue, engage with customers and deliver value through utility. He suggested that organizations can “tell your brand story better” by using NFTs and that they should do so in an authentic fashion. ![](https://miro.medium.com/v2/resize:fit:1400/0*RdvPw0XU3I-pyOvY) Incorporating NFTs into your business ### 5. Brands are bringing NFTs to their mainstream audiences ![](https://miro.medium.com/v2/resize:fit:1400/0*Qvz-vn7CBUfs6GJC) The sole panel from the event was a perfect blend of what it takes to launch an NFT project. The panel was composed of representatives from an advertising agency (Marc Beckman, Founding Partner and CEO of **DMA United**), public relations company (Jeremy Cohen, Head of Web3 Investment at **Publicis Media**), Web2 Brand (Dave Torres, VP Digital Experience at **Macy’s**) and a Web3 Brand (Lisa Mayer, Founder and CEO of **Boss Beauties**). Consensus from the group was that Brands are looking to utilize NFT technology for their mainstream audience by rewarding these digital assets to consumers who engage with them either physically at a brick and mortar store or through an e-commerce experience. The panel sees a bright future for brands that leverage NFTs. Marc Beckman of DMA United believes that Brands need to “level up their digital assets with brand experiences” whether that’s online or IRL so that mainstream can participate. Lisa shared that her project BossBeauties “onboarded over 20,000 women and girls” into NFTs through a collaboration with Barbie. ### 6. The Music Industry facilitates fan engagement with NFTs for musical artists ![](https://miro.medium.com/v2/resize:fit:1400/0*E1D6Gq-tfb3yRg5q) Spotify recently announced that they were experimenting with NFTs on their music streaming platform. Oana Ruxandra, who has been involved in similar conversations as the Chief Digital Officer at** Warner Music Group **shared her thoughts on how the music industry is using NFTs for fan engagement. Specifically, Oana explained how Warner Music is “focused on community and brand building with NFTs” so that fans can connect directly with their favorite artists. ### 7. Share verifiable credential NFTs to employees who contribute to the success of an organization ![](https://miro.medium.com/v2/resize:fit:1400/0*kykaBJMdAV20nb4P) Nicolle Gurule Sternberger, Global Head SuccessFactors GTM at **SAP **joined Cameron Bale to discuss how SAP partnered with NFT.Kred to share a company-wide achievement as an NFT with all 2,000 employees of the SuccessFactors team. Nicolle believes that “people should own their careers and have immutable records of their achievements” to take with them wherever they go. The most interesting part of the project was that with a single click you could add the verifiable credential NFT to your LinkedIn profile for the whole world to see. ![](https://miro.medium.com/v2/resize:fit:1400/0*nSpz46vLRfliZIEj) Verifiable Credential NFT on LinkedIn ### Want to Participate in NFT.NYC 2023? 1. Register and book your room at [NFT.NYC/Register](https://www.nft.nyc/Register) 2. Learn about Sponsorship Opportunities at [NFT.NYC/Sponsor](https://www.nft.nyc/sponsor) 3. Submit an Event at [NFT.NYC/Events](https://www.nft.nyc/events) 4. Apply for a Media Pass at [NFT.NYC/Media](https://www.nft.nyc/media-apply) 5. Follow NFT.NYC on Twitter [@NFT\_NYC](https://twitter.com/NFT_NYC) 6. Follow NFT.NYC on LinkedIn [@NFT\_NYC](https://www.linkedin.com/company/nft-nyc/) 7. Follow NFT.NYC on Instagram [@NFT\_NYC](https://www.instagram.com/nft_nyc/) *All attendees of the NFT.NYC 2023 NASDAQ C-Suite Preview event received a commemorative NFT pin* ![](https://miro.medium.com/v2/resize:fit:1400/1*e_ygTesylSgB6oOPAUvtxA.png) NASDAQ x NFT.NYC 2023 Pass --- **Disclaimer:** Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner. \[fa icon="times"\] ### Learn More See how leading Brands are using NFTs. [LEARN MORE](https://www.nft.kred/what-are-nfts-used-for) ## Something Powerful ### Tell The Reader More The headline and subheader tells us what you're offering, and the form header closes the deal. Over here you can explain why your offer is so great it's worth filling out a form for. 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Choose an NFT Template or start with your media Use NFT Templates to quickly create NFTs with built-in utilities and functionality. 2. Name your NFT and add a Description Your NFT's metadata will be displayed on its profile and any other web3 applications that support compatible NFT metadata standards. 3. Choose your Blockchain and Smart Contract Mint to NFT.Kred's shared Smart Contract when getting started. Once you're ready, deploy your own dedicated Smart Contract with the name and symbol of your choice. 4. Choose a Quantity NFTs can be minted as a unique 1-of-1, or in a numbered Batch where each NFT shares common details and media but carry unique serial numbers (token IDs). 5. Pre-Mint your NFTs or list to Mint-on-Demand - **Pre-Minted NFTs** are minted instantly. The creator pays for the minting costs upfront and the NFTs are minted into the creator's wallet. - **Mint-on-Demand NFTs** are minted only when purchased. The buyer pays minting costs via a fee taken from the sale price at the time of the purchase, and the NFTs are minted into the buyer's wallet. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "NFT.Kred", "url" : "https://www.nft.kred/blog/author/nft-kred" }, "dateModified" : "2023-06-27T15:23:57.411Z", "datePublished" : "2023-03-09T18:31:00.000Z", "headline" : "NFT.NYC C-Suite Preview at NASDAQ: 7 Takeaways", "image" : [ "https://www.nft.kred/hubfs/nftkred%20blog%20featured%20image%202023-NASDAQ_%20v2.png" ], "mainEntityOfPage" : { "@id" : "https://www.nft.kred/blog/nft.nyc-c-suite-preview-at-nasdaq-7-takeaways", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject" }, "name" : "People Browsr" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "NFT.Kred" }, "dateModified" : "June 27, 2023, 3:23:57 PM", "datePublished" : "2023-03-09 18:31:00", "description" : "NFT.NYC 2023 kicked off last Wednesday, March 1st, at the Nasdaq Exchange MarketSite in Times Square with a C-Suite Preview of what’s to be expected at the event in April.", "headline" : "NFT.NYC C-Suite Preview at NASDAQ: 7 Takeaways", "image" : { "@type" : "ImageObject", "url" : "https://510411.fs1.hubspotusercontent-na1.net/hubfs/510411/nftkred%20blog%20featured%20image%202023-NASDAQ_%20v2.png" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "" }, "name" : "NFT.NYC" } } ```