Many luxury brands do not sell their products on Amazon; Other high-end brands are willing to sell on Amazon, but only offer a small number of their products on the online platform. For good reasons, these brands prefer to have their customers shop in a physical location or on their own website.
This approach allows brands to:
- Control the brand experience — Maintain brand identity and authenticity
- Control pricing and return policies — Directly communicate and support customers
- Control their secondary sales market
- Better understand their customers and behavior through data analytics
OpenSea has quickly become the Amazon of NFTs — the popular NFT marketplace is well known and offers many NFT options to a large user base.
Like Amazon, OpenSea is a great e-commerce platform, however, NFTs on OpenSea quickly start to blend into one another making it hard to differentiate between the various NFT brands and collections. This issue has been exacerbated by collections sharing similar imagery, wording, and brand names (that’s why you’ve heard so much about the various “Bored Ape” NFT collections).
As a result, brands with established IP can often lose their identity and control on OpenSea in the same way brand products can get lost in the shuffle on Amazon.
OpenSea.io — a big store with a lot of noise
In the same way luxury brands solve these problems with on-brand physical or online destinations, any organization can do the same with their own Whitelabel NFT Marketplace.
Whitelabel NFT Marketplaces create unique on-brand experiences on custom domains with bespoke designs and full control over pricing, payment options, and an optional secondary marketplace. There are several Whitelabel NFT Marketplace options for brands to choose from including NFT.Kred, Recur, Sweet, and NFT Pro.
NFT.Coach.com — Coach’s branded NFT Marketplace powered by NFT.Kred. Only Coach NFTs, built specifically for Coach’s customers and fans.
NFT.Kred offers fully customizable Whitelabel NFT Marketplaces, or Hubs, to provide end-to-end branded user experiences that increase engagement on their SaaS no-code platform to get brands up and running with NFT campaigns in no time.
With 10 flexible NFT templates (and more to come), NFT.Kred provides a wide range of utilities and use cases for brands to take advantage of. These templates create opportunities for engagement such as:
1. Building hype around your brand with Digital Collectible NFTs
2. Sell music or get paid for streaming with Song and Podcast NFTs
3. Distribute sticker packs or virtual badges with Digital Download NFTs
4. Foster deeper conversations with Meet & Greet NFTs
5. Give special offers to your most loyal customers with Discount and Offer NFTs
6. Check-in users at your IRL event with Ticket NFTs
7. Distribute physical merch with Swag and Giveaway NFTs
Physical Swag Giveaways at NFT.NYC 2022 powered by NFT.Kred
8. Immortalize and sell your art on the blockchain with Artwork NFTs
9. Sell or distribute your writing for free with Digital Book NFTs
10. Allow participants to show off their hard-earned accomplishments with Reward and Achievement NFTs
Commemorative NFT Speaker Card from NFT.NYC 2022 powered by NFT.Kred
Most consumers today are not familiar with cryptocurrency nor NFTs at this time. NFT.Kred allows mainstream users to easily begin collecting NFTs on a custom marketplace with their email address, phone number, Twitter, or Google account. This is a key feature for onboarding customers and fans — we keep the complexity behind the scenes. Your community members don’t need to know how to use a Web3 Wallet or even what one is. Brands can seamlessly accept payments for NFTs through credit card, PayPal, Apple Pay, or Google Pay. Those who are familiar with NFTs, however, will be thrilled to see that when they enter your NFT Marketplace they’re automatically given a Whitelabeled Wallet behind the scenes, and have full control over their assets.
Mau5shop, Deadmau5’s NFT Hub built with NFT.Kred enabled simple sign-up through an email address, Gmail account, or wallet
If you’re managing multiple brands and NFT Hubs, you can control all your NFT Hubs from a single dashboard. Each brand’s NFT Hub supports multiple smart contracts and can use different blockchains — NFT.Kred is fully blockchain agnostic.
NFT.Kred vs the Competition
Let your developers dive deep into the world of NFTs with our NFT Minting & Management APIs. Integrate NFT.Kred functionality directly into your existing or new apps, games, and online destinations. We hope you’ll create never before seen experiences to share with your customers and the world.
Join us as we embrace a new era of customer engagement. Visit NFT.Kred to learn more.
Disclaimer: Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.
