Since the first NFT was minted and sold for $4.00 in 2014, the long-term success of any NFT project depends on two key factors:
- The strength of the community around the project, and
- Its creators
In more recent years, we’ve seen the larger NFT community come together at 16,000+ people conferences in NYC and around the world. Additionally, there have been festivals, concerts, and parties dedicated to individual NFT projects and their lively communities that continue to buy, collect, sell, and trade.
It has become abundantly clear — a successful NFT project requires its foundation to be focused on facilitating a strong, active and long-lasting community.
Commonly referred to as the “Super Bowl” of NFTs
When fostering any community, it is essential to know who the community members are, what brought them in, and what they are looking to get out of it. As the creator or curator of a community, it’s important to deliver the collective desires of the members in order to keep growing. It’s all about the data. A CRM built into one’s NFT Marketplace is the perfect tool to assist in this process.
Major NFT Marketplaces like OpenSea, Rarible, and LooksRare are designed to focus on the NFT projects and individual NFTs first, rather than the community of owners, wallets, and social profiles. This makes it difficult to use these NFT Marketplaces to help community members find each other easily and forces creators to rely on tools like Twitter and Discord with limited data on their NFT owners. While social analytics are great tools, they do not capture the activity of the community and the activity on the marketplace. This is the gap that an NFT Marketplace CRM bridges.
NFTs allow like-minded individuals to form communities around similar interests.
Let’s take a look at some of the advantages that an NFT Marketplace CRM can provide:
1. Understand individual members by viewing their account details and activity.
This allows you to connect NFT Marketplace accounts and wallets with Twitter and Discord accounts, as well as gather demographic information.
You can see precisely which NFTs your members currently hold and have owned in the past.
NFTs allow for deeper user behavior insights.
2. Get insight into marketplace activity by seeing who is trading which NFTs to which other members.
Is trading in your community bringing in new members?
Is your community based in one particular corner of the globe, or is it an international community?
This is vital information that will help push your NFT projects to the next level of success.
3. Segment members into groups based on shared attributes.
Learn about specific cohorts of members and what they are looking to get out of the community.
Track their activities as a group to identify trends based on shared attributes.
NFT.Kred Community Manager CRM
4. Curate your community by hiding bad actors.
It is vital to let members of your community interact with each other.
As is common in NFT communities, the spreading of spam or even hateful content can occur.
A CRM allows you to hide these bad actors from other members in your Marketplace, allowing you to reduce spam, bots and other reasons that people might want to stop engaging with the community.
5. Foster engagement and communication by reaching out to individuals and segments of members, and allow members to communicate with each other.
As a CRM admin, you’ll have access to your member’s email addresses, wallet addresses, and social profiles like Twitter and Discord.
Community members will be able to see the wallet and social profiles of their peers.
This provides you with the unique ability to send messages to members across a variety of channels. Notify members about upcoming drops, token-gated opportunities, and ask members to share on social and with friends to boost your audience.
Twitter + Discord integrations allow for more comprehensive communication.
6. Distribute NFTs as a form of rewarding your NFT holders.
Everyone loves free NFTs and airdrops — this is a surefire way to increase excitement around your community and project.
You can distribute NFTs as a form of token-gating: use the CRM to segment your community into members who all hold a certain NFT, and use that as criteria to send them an additional NFT.
This additional NFT may be redeemable for physical merch, entry to an IRL event, or even a metaverse space.
Distribute discounts and merch to your community via Redeemable NFTs
7. Import and invite new members to your community using emails or social profiles that you have collected over time or at a networking event.
Simply import a CSV and automate an invitation to your NFT Marketplace and community.
This is a great way to boost the growth of your community while your existing members engage and share.
Familiar login methods help allow for more mainstream adoption of NFTs.
An efficient and values-driven tool, such as a CRM, is indispensable when managing your community and members for consistent growth. Without one, getting to know your audience and identifying community trends can be a very time-consuming process with traditional social analytic tools.
Our goal is to bridge the gap with a CRM built directly into your NFT Marketplace so that creators, brands and agencies can easily increase community membership and engagement while easily keeping track of NFT owners and their activity.
Disclaimer: Our owners, writers, and/or guest post authors may or may not have a vested interest in any of the above projects and businesses. None of the content on this blog is investment advice nor is it a replacement for advice from a certified financial planner.
